Cloverfield

Two nights ago, Greg and I went to see Cloverfield, J.J. Abrams' new Blair Witch-style gigantic-monster-taking-over-a-city movie. The hype behind this movie was huge, as it ran a successful viral advertisement campaign and was shrouded in secrecy for most of the time leading up to its release.

Overall, despite not thinking much of it upon my initial viewing, the film is growing on me. Surprisingly, I would say the best element of this film is its manner of letting us into the world of the characters, all of whom I kinda felt a bit attached to afterwards. Also, the monster itself is really cool, but I wonder how much of this assessment has to do with the fact that very little is revealed about the monster as opposed to how cool the monster itself actually is.